Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli

Meta Ads vs Google Ads vs TikTok Ads: How to Choose the Best Platform for Your Launch

Meta Ads vs Google Ads vs TikTok Ads: How to Choose the Best Platform for Your Launch

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Meta Ads vs Google Ads vs TikTok Ads is a question every marketer faces when planning a product or service launch. The right platform doesn’t depend on preference but on user behavior, intent, and the moment your message needs to appear. When you look at these channels through this lens, choosing becomes clearer and far […]

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Budget Meta Ads 2026: Micro-Budgets Are Out, and the New €3 Minimum Is Only the Beginning

Budget Meta Ads 2026: Micro-Budgets Are Out, and the New €3 Minimum Is Only the Beginning

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If you look closely at the Budget Meta Ads 2026 landscape, the real shift doesn’t come from a big announcement or a dramatic new feature. It comes from something far more subtle and much more revealing: when you try to launch a new campaign, the minimum daily budget now shows as three euros. No more

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How many hashtags should you use on Instagram today: three, five, or none?

How many hashtags should you use on Instagram today: three, five, or none?

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In the past few months, many creators and social media managers have been noticing a new alert inside Instagram while publishing posts. The message suggests using no more than five hashtags. It is not an official Meta announcement, yet its constant appearance reveals a direction the platform is clearly pushing toward: fewer hashtags and more

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SEO vs AEO vs GAO: The Definitive Guide to Understanding the Differences, the Strategies, and the Future of Search

SEO vs AEO vs GAO: The Definitive Guide to Understanding the Differences, the Strategies, and the Future of Search

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SEO vs AEO vs GAO has become one of the big questions for anyone working in digital marketing today, because the way search engines work — and the way users search — has changed so much that we now deal with three different layers of visibility. Understanding the difference helps you see how search is

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Meta introduces nicknames and avatars for Facebook Groups, giving members a flexible way to participate without revealing their real identity while keeping the environment safe and moderated.

Meta launches nicknames and avatars for Facebook Groups: more privacy, more freedom, less friction

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Meta has begun reshaping one of Facebook’s most defining principles: the requirement to use a real identity. For years, that rule has been a cornerstone of the platform and a key part of how Facebook distinguished itself from more anonymous communities. Today, however, the social landscape looks very different. Online communities have evolved, user needs

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