Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Contact
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Contatti

Giovanni Perilli

ChatGPT Ads in Europe: what actually changes in the 31 new markets

ChatGPT Ads in Europe: what actually changes in the 31 new markets

Leave a Comment / Info, Strategy /

On 18 August 2026 OpenAI announced that ChatGPT Ads would expand to thirty-one European markets, and from the week of 24 August the ads started appearing in conversations across Italy, Germany, France, Spain, Austria, the Netherlands, Sweden, Norway and Denmark, among others. Most of the coverage framed it as a straightforward geographic rollout. It isn’t. […]

ChatGPT Ads in Europe: what actually changes in the 31 new markets Read More »

Growth Driven and Brand Driven: two different paths to brand growth, one shared direction

Growth Driven and Brand Driven: two different paths to brand growth, one shared direction

Leave a Comment / Info, Strategy /

In today’s marketing landscape, two expressions have become almost mandatory in every strategy meeting or agency pitch: growth driven and brand driven. They describe two complementary ways of approaching the same objective — growth — yet they differ deeply in tempo, focus, and philosophy. On one side, there’s the growth driven mindset: agile, fast, experimental,

Growth Driven and Brand Driven: two different paths to brand growth, one shared direction Read More »

From USP to MSP: why advertising creativity is really changing

From USP to MSP: why advertising creativity is really changing

Leave a Comment / Ads /

For years, advertising revolved around a seemingly untouchable dogma: one clear promise, unique and repeated over time until it became recognizable.The Unique Selling Proposition shaped campaigns, messaging and brand identities for decades. It worked because audiences were treated as relatively homogeneous groups and because distribution systems were linear. With the rise of Andromeda and Meta’s

From USP to MSP: why advertising creativity is really changing Read More »

TikTok Ads for Professionals: Why It’s Time to Take This Platform Seriously

TikTok Ads for Professionals: Why It’s Time to Take This Platform Seriously

Leave a Comment / Info /

For years, many professionals have looked at TikTok with a mix of curiosity and hesitation. They scroll through, see trends, viral dances, or memes, and think, “That’s not for me. I work in a serious field.”But here’s the truth: TikTok has evolved. And so has the way people use it. In 2026, it’s no longer

TikTok Ads for Professionals: Why It’s Time to Take This Platform Seriously Read More »

Google Calendar Booking Pages: what they are and why they can simplify your work

Google Calendar Booking Pages: what they are and why they can simplify your work

Leave a Comment / Info /

Google Calendar Booking Pages is becoming a real alternative for professionals who want a simple way to manage appointments without relying on external tools. The idea behind it is straightforward: turn your Google Calendar into a public booking page where people can choose an available time slot and schedule an appointment on their own. This

Google Calendar Booking Pages: what they are and why they can simplify your work Read More »

Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue)

Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue)

Leave a Comment / Senza categoria /

The endless chicken-or-egg debate between marketing and sales has gone on long enough. Yet, when both teams finally start speaking the same language — the language of numbers — everything changes. Alignment stops being theoretical and turns into tangible growth. If you’re a CEO, founder, or sales director, you’ve probably sat through meetings full of

Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue) Read More »