The relationship between media buyers and artificial intelligence is entering a more concrete phase. It is no longer limited to the possibility of using ChatGPT to write a few copy variations or generate creative ideas. It is progressively extending to data analysis, campaign configuration, budget allocation, and, potentially, even the purchasing of advertising space. This […]
On 18 August 2026 OpenAI announced that ChatGPT Ads would expand to thirty-one European markets, and from the week of 24 August the ads started appearing in conversations across Italy, Germany, France, Spain, Austria, the Netherlands, Sweden, Norway and Denmark, among others. Most of the coverage framed it as a straightforward geographic rollout. It isn’t.
ChatGPT Ads in Europe: what actually changes in the 31 new markets Read More »
ChatGPT Ads has been available in Italy since the week of August 24, 2026, as part of an expansion into 31 European markets announced by OpenAI on August 18. The news generated plenty of attention, almost always framed in the same way: advertising inside ChatGPT has arrived in Italy. That is true, but it leaves
ChatGPT Ads in Italy: What You Can Actually Do Today Read More »
National Geographic has opened the Museum of Exploration in Washington. And to launch it, the brand chose an approach that, for a company built around images, seems almost contradictory: showing practically nothing of what’s inside. No spectacular photographs. No artifacts. No previews of the installations. Just text, a precise promise, and a symbol everyone recognizes
We live in a world where everything seems expected to produce immediate results. A project is launched, a campaign goes live, a few pieces of content are published, someone starts learning a new skill, and after a short time the conclusion often comes quickly: it’s not working. In reality, that conclusion is often premature. Many
Patience is the advantage nobody wants Read More »
Smartphones have a problem: they’re all starting to look the same. Beautiful screens, incredibly fast processors, three cameras, similar battery life, and fast charging. The hardware keeps improving, of course, but the gap between one flagship and another is becoming increasingly narrow. And when everyone reaches more or less the same level, the question changes.
Do Smartphones Really Spy on Us? Read More »
