December 2025

EU 2026 Privacy and data rules: what changes for digital marketing

Leave a Comment / Senza categoria / Gianluca Macca

The introduction of the EU 2026 privacy and data rules marks a new era for digital marketing, deeply affecting how companies collect, manage and use user information. The European regulatory framework – now more focused than ever on protecting individuals and ensuring transparency – is actually reshaping the balance between technological innovation and operational responsibility. […]

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Meta, Manus and the real AI lesson: why buying can be smarter than building

Leave a Comment / Senza categoria / Giovanni Perilli

Over the past few months, Meta’s investments in artificial intelligence have been impossible to ignore. Massive figures, gigantic data centers, top-tier talent, increasingly powerful models. And yet, looking at the market, one detail stands out: despite billions invested, Meta has not managed to create a truly dominant consumer AI product. Then comes the acquisition of

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TikTok 2026: algorithms, SEO and advertising between AI and EU regulations

Leave a Comment / Senza categoria / Gianluca Macca

The horizon of TikTok 2026 marks a turning point in the world of social media and digital communication. In this article, we won’t just explore the platform’s evolution, but we’ll also examine a shift that combines advanced algorithms, increasingly sophisticated visibility strategies and a more stringent regulatory framework, especially in Europe. For professionals and companies,

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Google AI Max: how digital advertising will change in 2026 — what professionals must know

Leave a Comment / Senza categoria / Gianluca Macca

In 2026, Google AI Max, besides being a relevant upgrade, marks a strategic shift that redefines how digital advertising is planned, executed and measured. For marketers and businesses, understanding this evolution is no longer optional, but a necessity. With Google AI Max at the center, advertising becomes a more complex yet more powerful ecosystem. From

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Meta Ads 2026: new rules, opportunities, and risks for professionals and businesses

1 Comment / Senza categoria / Gianluca Macca

The year 2026 marks a real turning point in the world of digital advertising, particularly within Meta’s advertising ecosystem. Talking about Meta Ads 2026 today means shedding light on a new landscape defined by regulatory updates, technological evolution, and changing dynamics between brands and platforms. Advertising on Facebook, Instagram, and Messenger will no longer revolve

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Facebook Audience: how to segment your audience for more effective ad-hoc campaigns

Leave a Comment / Info / Giovanni Perilli

In digital marketing, Facebook Audience remains one of the key tools for determining how successful a Meta advertising campaign can really be. You can have the most creative ad, the most persuasive copy, and the most competitive offer, but if you don’t show it to the right people, results won’t come. Today, the challenge isn’t

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