Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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August 2025

American Eagle e Sydney Sweeney

American Eagle and Sydney Sweeney: the viral fashion campaign that divided 2025

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It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just two words: Great Jeans. The campaign, starring Sydney Sweeney, quickly became what the press and social media now call the viral fashion campaign of the year.It’s rare that something so […]

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AI Chat on Instagram: The New Feature That Automates Creator Responses

AI Chat on Instagram: The New Feature That Automates Creator’s Responses

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Instagram has announced the introduction of the Chat AI feature, a virtual assistant designed to help creators manage conversations with followers. This is not just a new tech gimmick, but an evolution that directly impacts the relationship between brands and their audience. In a context where instant communication has become essential, this innovation redefines the

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