There’s something nobody tells people who work in advertising, and it explains much of the confusion around this topic. European law allows you to name a competitor. The platforms you use to buy traffic, in many cases, do not. These are two different levels that overlap, and the second is the one that gets your […]
Anyone who has looked for a job knows the feeling: after an hour spent scrolling through listings, you end up opening ten of them, reading them all the way through, only to discover that eight out of ten were clearly wrong from the second paragraph onward, wrong location, seniority level too high, required language different
Smarter Job Applications: An AI Agent That Searches for Jobs for You Read More »
For years, anyone who wanted to truly automate Meta Ads had two options, and both were inconvenient. They could pay for a third-party connector, with the constant concern that the account might one day get flagged, or build an integration with Meta’s APIs, along with everything that entails, from a developer app and approvals to
Vinyl records have been growing for nineteen consecutive years. And the people buying them are not just those nostalgic for the past: they are also twenty-somethings, people who grew up with streaming and still choose to pay €30 for a record they could listen to for free. In the United States, the market is worth
Vinyl Is Growing, and It’s Not Just Marketing: Why Your Social Media Audience Is Rented Read More »
If you opened a Google Ads account in the past few days and found a Search campaign behaving differently from how you left it, you’re not imagining things. Google has started moving some existing campaigns into AI Max, and it’s doing so without asking for permission on a campaign-by-campaign basis. The stated goal is to
AI Max Google Ads: The Migration Has Started, and Automation Isn’t the Problem Read More »
A client sends me a spreadsheet every month. It’s tidy, and that’s exactly where the problem begins. The columns look like this: form submissions, attributed to Google Ads. Phone calls, attributed to organic. WhatsAppmessages, organic. People who walked into the store after searching for directions on Maps, organic. At the bottom, there’s a total, followed
Lead Attribution: Why Phone Calls and WhatsApp Aren’t Organic Read More »
