Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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February 2026

Advertising After Andromeda: How Meta’s Decision Engine Really Works

Advertising After Andromeda: How Meta’s Decision Engine Really Works

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When discussing Advertising after Andromeda, many focus on what is visible: automation, simplified campaign structures, fewer manual levers, more AI. The real transformation, however, is not in the interface. It lies in how Meta makes decisions about which ad to show, to whom, and at what moment. Advertising after Andromeda means the system no longer […]

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Pay-per-click and pay-per-view: why they are no longer enough to explain a campaign

Pay-per-click and pay-per-view: why they are no longer enough to explain a campaign

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For many years, talking about digital advertising meant talking about pay-per-click and pay-per-view. Two simple, intuitive models that made online advertising easy to explain and easy to sell. You pay when someone clicks, or you pay when someone sees your ad. A linear logic that shaped the language and mindset of an entire phase of

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How Meta Ads Is Changing with Andromeda AI: Retrieval, Signals, and Creative in 2026

How Meta Ads Is Changing with Andromeda AI: Retrieval, Signals, and Creative in 2026

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Anyone searching for “how Meta Ads is changing” often expects a list of new settings inside Ads Manager, as if the transformation were visible at first glance. In reality, Andromeda operates exactly where we rarely look: in the retrieval phase, when Meta decides which ads are eligible for a user before delivery and bidding optimization

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Meta Andromeda AI: Complete Guide to the Future of Meta Advertising

Meta Andromeda AI: Complete Guide to the Future of Meta Advertising

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The introduction of Meta Andromeda AI is not just a technological update. It represents a structural shift in how advertising is designed, distributed, and optimized. Speaking today about Meta Andromeda AI means speaking about the future Media Buyer, about how Meta Ads is changing, and about how the entire advertising ecosystem is evolving toward increasingly

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Remarketing, retargeting, or cold audiences? How to truly structure a sales campaign in 2026

Remarketing, retargeting, or cold audiences? How to truly structure a sales campaign in 2026

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When it comes to selling online, whether services, subscriptions, or products, one question comes up again and again: should you focus on remarketing, retargeting, or cold audiences? The question is understandable, but it is also poorly framed. Because you are not choosing a channel. You are choosing a moment in the decision-making journey. The issue

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