Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli

Instagram introduces algorithm control

Breaking news: Instagram introduces algorithm control, Mosseri (CEO) confirms

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Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a post and video on his official Instagram profile. With more than three billion monthly active users, Instagram continues to evolve. In recent years, its growth has been fueled mainly by […]

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black friday 2025

Black Friday 2025: How to Build a Winning Ads Strategy on Facebook, Google, and TikTok

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Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a phenomenon that began in China and has spread worldwide, and runs all the way through Cyber Monday. Brands that win today are not the ones rushing out a last-minute promotion,

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American Eagle e Sydney Sweeney

American Eagle and Sydney Sweeney: the viral fashion campaign that divided 2025

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It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just two words: Great Jeans. The campaign, starring Sydney Sweeney, quickly became what the press and social media now call the viral fashion campaign of the year.It’s rare that something so

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Google AI Max

Google AI Max: The New Frontier of Keyword-Free Campaigns

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Google AI Max… is this the real revolution?Not long ago, running a search campaign meant one thing: finding the right keywords. Marketers spent hours analyzing match types, search volumes, and long-tail queries while building intricate structures to cover every possible variation of user demand. However, online behavior has shifted dramatically.Today, searches are more complex, often

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