Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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January 2026

llm.txt: what it is, what it’s really for, and whether it makes sense to use it today

llm.txt: what it is, what it’s really for, and whether it makes sense to use it today

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In recent months, a new and somewhat mysterious file has started appearing alongside robots.txt and sitemap.xml. It’s called llm.txt, and as often happens when something new enters the digital landscape, it has already triggered two opposite reactions. On one side, those who present it as the next SEO revolution. On the other, those who dismiss […]

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Instagram Notifications: How to Manage Them and Why It's Become Essential

Instagram Notifications: How to Manage Them and Why It’s Become Essential

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Instagram has made its notification management system increasingly sophisticated, giving users the ability to decide not only which alerts they receive, but also when and how. This is not a secondary feature. It is a tool that directly affects the quality of everyday digital experience. Understanding how to manage Instagram notifications first and foremost means

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TikTok Formats in 2026: A Strategic Content Guide to Engaging, High-Performing Content

TikTok Formats in 2026: A Strategic Content Guide to Engaging, High-Performing Content

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Today, TikTok holds a central position in digital visibility and engagement dynamics. Thanks to its ability to amplify content extremely quickly and reach diverse audiences, the platform represents a key environment for anyone investing in high-impact visual content. In this context, mastering TikTok formats becomes a decisive factor. It is not only about respecting technical

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TikTok and the US–China agreement: what really happened and why it matters, even outside the United States

TikTok and the US–China agreement: what really happened and why it matters, even outside the United States

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After years of political tension, ban threats, and repeated legislative delays, the TikTok case in the United States has finally reached a form of stabilization. The agreement signed in January 2026 between TikTok, US investors, and ByteDance is not merely a technical solution to a political issue. It represents a key turning point in the

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Google Business Profile Formats in 2026: A Strategic Guide to Competitive Local Visual Presence

Google Business Profile Formats in 2026: A Strategic Guide to Competitive Local Visual Presence

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In 2026, Google Business Profile stands out as a primary asset for local online visibility. Positioned between an informational listing and a digital storefront, the platform has become essential for businesses, freelancers, and local activities looking to attract nearby customers and strengthen their search presence. In this context, correct management of Google Business Profile formats

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