Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue)

Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue)

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The endless chicken-or-egg debate between marketing and sales has gone on long enough. Yet, when both teams finally start speaking the same language — the language of numbers — everything changes. Alignment stops being theoretical and turns into tangible growth. If you’re a CEO, founder, or sales director, you’ve probably sat through meetings full of […]

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Online Doctors: how to build trust through digital content

Online Doctors: how to build trust through digital content

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In today’s healthcare information landscape, online doctors are becoming increasingly influential. In a world where the first interaction between patient and professional often happens through a smartphone screen, digital communication now represents a strategic lever to build reputation and trust. When people search for a doctor online, in fact, they don’t just check credentials. They

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Meta Ads Measurement: What’s Really Changing Today

Meta Ads Measurement: What’s Really Changing Today

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Meta Ads Measurement: What Really Changes Today In recent months, Meta Ads measurement has undergone a transformation that has not been communicated as a clear revolution, but that, in daily operational practice, is profoundly changing the way campaign results are read and, consequently, the decisions made within ad accounts. The critical point is not so

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2026 Digital marketing: the 5 shifts that will redefine online advertising

2026 Digital marketing: the 5 shifts that will redefine online advertising

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Next year we’ll see a true turning point in the world of digital communication. Talking about 2026 digital marketing today means anticipating a wave of transformation that will go far beyond tools – changing the very mindset behind how brands create and deliver their messages. Automation, emerging platforms, authenticity, and regulatory awareness are actually poised

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Lawyers and TikTok: the new frontier of legal marketing between visibility and ethical risks

Lawyers and TikTok: the new frontier of legal marketing between visibility and ethical risks

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In today’s ever-evolving digital landscape, the connection between lawyers and TikTok is gaining attention across the legal profession. Once considered a playful app for a young audience, TikTok has now become a high-impact media environment, ًwhich allows users to shape opinions, deliver pieces of  information, and build their own authority. Yet, the legal sector brings

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EU 2026 Privacy and data rules: what changes for digital marketing

EU 2026 Privacy and data rules: what changes for digital marketing

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The introduction of the EU 2026 privacy and data rules marks a new era for digital marketing, deeply affecting how companies collect, manage and use user information. The European regulatory framework – now more focused than ever on protecting individuals and ensuring transparency – is actually reshaping the balance between technological innovation and operational responsibility.

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