Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli

Meta Ads creative Strategy: how your creative approach must evolve as your budget grows

Meta Ads creative Strategy: how your creative approach must evolve as your budget grows

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One of the most striking things about Meta Ads is how two accounts running what seems to be the same setup — same campaigns, same objectives, same dashboard — can produce radically different results. From the outside it feels like everyone is following the same rules, yet the moment you dig deeper you realise the […]

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New Skills for Social Media Managers: How the Profession Is Transforming Through Artificial Intelligence

New Skills for Social Media Managers: How the Profession Is Transforming Through Artificial Intelligence

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Over the past few months, we’ve been witnessing a profound transformation in the role of the social media manager—one of those shifts that arrives without warning and reshapes the entire field. Although artificial intelligence plays a central role in this change, it’s not the only force at work. Companies now expect more than ever, audiences

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Black Friday Last Minute

Black Friday Last Minute: what to do when you’re late — and how to turn Cyber Monday into your second chance

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Every year there’s a very specific moment when a lot of business owners and marketers look at their calendar, open their ads dashboard, and suddenly realize something: Black Friday is around the corner… and nothing is ready. That mix of guilt and panic shows up instantly. It’s almost like an annual tradition. But here’s the

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How to Organize a Marketing Department in 2026 in the Age of AI

How to Organize a Marketing Department in 2026 in the Age of AI

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Understanding how to organize a marketing department in 2026 means navigating a landscape reshaped by artificial intelligence, faster production cycles and a dramatic increase in content output. The shift is not only technological. It also changes how companies define roles, distribute responsibilities and make decisions. AI accelerates processes, reduces operational delays and forces organizations to

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ManyChat for Professionals: how to turn conversations into clients

ManyChat for Professionals: how to turn conversations into clients

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ManyChat for Professionals is not and idea, it’s determinate! For many professionals, marketing has always meant visibility: a website, a few posts on social media, maybe an ad or two.But the real challenge begins after someone shows interest.Because generating attention is easy — transforming it into a meaningful relationship (and eventually, a client) is something

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