The CRM says “Meta Ads.” The customer says “I’d been following you for months.” Who’s right? Both, and that’s exactly the problem. Here’s how to measure a lead’s real touchpoints, beyond what the last line of your report tells you. Where Did This Lead Really Come From? Open your CRM and read: source, Meta Ads. […]
How to Know How Many Touchpoints a Customer Really Needs Before Buying Read More »
Marketing is full of paradoxes, and one of the most common is this: the more obsessively companies and professionals focus on the end result, the further that result often seems to move away. Sales, leads, likes, revenue, KPIs, and business goals all matter. They help measure progress and indicate whether a strategy is working. The
To Hit the Mark in Marketing, You Need to Stop Looking at the Bullseye Read More »
AI Act: August 2 Has Passed, But Not in the Way Everyone Predicted For the past two years, August 2, 2026 was presented as the AI industry’s “day of reckoning.” The date when the European Union’s AI Act would move from theory to real-world enforcement, bringing mandatory compliance for high-risk AI systems, strict obligations, and
AI Act August 2, 2026: What Actually Took Effect (And What Was Delayed) Read More »
Recent headlines claim that everything is about to change for influencers. That the #ad tag will no longer be enough. That Europe is cracking down on sponsored content. That is only partly true. And the part that is missing is the one that matters most. The legislation in question is EU Directive 2024/825, transposed into
New EU Rules for Influencers: What Really Changes from September 27, 2026 Read More »
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is rewriting the rules of the search ecosystem and how to future-proof your strategy as consumer behavior continues to change. I have to be honest with you about this topic. It
The Future of Search: SEO Isn’t Dead, It Has Been Repriced Read More »
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up and the editorial calendar turns into a daily scramble to figure out what to post. To avoid this creative block, you need a system that is simple, repeatable, and quick
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes Read More »
