Strategy Archivi

llm.txt: what it is, what it’s really for, and whether it makes sense to use it today

Leave a Comment / Info, Strategy / Lorenzo Casella

In recent months, a new and somewhat mysterious file has started appearing alongside robots.txt and sitemap.xml. It’s called llm.txt, and as often happens when something new enters the digital landscape, it has already triggered two opposite reactions. On one side, those who present it as the next SEO revolution. On the other, those who dismiss […]

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Instagram Notifications: How to Manage Them and Why It’s Become Essential

Leave a Comment / Strategy, Tips / Lorenzo Casella

Instagram has made its notification management system increasingly sophisticated, giving users the ability to decide not only which alerts they receive, but also when and how. This is not a secondary feature. It is a tool that directly affects the quality of everyday digital experience. Understanding how to manage Instagram notifications first and foremost means

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TikTok Formats in 2026: A Strategic Content Guide to Engaging, High-Performing Content

Leave a Comment / Info, Strategy / Lorenzo Casella

Today, TikTok holds a central position in digital visibility and engagement dynamics. Thanks to its ability to amplify content extremely quickly and reach diverse audiences, the platform represents a key environment for anyone investing in high-impact visual content. In this context, mastering TikTok formats becomes a decisive factor. It is not only about respecting technical

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Google Business Profile Formats in 2026: A Strategic Guide to Competitive Local Visual Presence

Leave a Comment / Info, Strategy / Lorenzo Casella

In 2026, Google Business Profile stands out as a primary asset for local online visibility. Positioned between an informational listing and a digital storefront, the platform has become essential for businesses, freelancers, and local activities looking to attract nearby customers and strengthen their search presence. In this context, correct management of Google Business Profile formats

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SEO for AI: How to Get Cited by LLMs

Leave a Comment / Strategy, Tips / Lorenzo Casella

For years, we talked about SEO as if it were an exclusive dialogue with Google. Keywords, rankings, CTR, snippets. All correct. All useful.Today, however, the landscape has changed in a profound way. Ignoring this shift means continuing to optimize for a world that no longer exists on its own. More and more people are no

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LinkedIn Formats in 2026: A Strategic Content Guide to High-Impact Professional Visual Content

Leave a Comment / Info, Strategy / Lorenzo Casella

In 2026, LinkedIn continues to establish itself as a critical space for building professional reputation and developing branding strategies, both personal and corporate. In an environment where attention is earned through authority and credibility, the visual quality of content has become one of the most decisive factors for standing out. LinkedIn formats are not just

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