Over the past few months, I’ve read dozens of posts with titles like “10 Prompts That Will Change the Way You Work.” Almost all of them tell the same story: open a chat, write a request, get some text. That’s a perfectly legitimate use, but it’s also the most superficial level of what a model […]
How I Use Claude to Build Real Marketing Tools (Not Just Prompts) Read More »
You search through Meta’s policies for “comparative advertising” and you cannot find it. That is the first reason this question creates so much confusion: the ban everyone assumes exists simply does not. What does exist is another set of rules that produces much the same practical effect through different mechanisms. Understanding what those rules are
Can I Name a Competitor in Meta Ads? Read More »
The TTPA is almost always discussed through its most visible consequence: the shutdown of political advertising on Meta and Google. That is understandable, but it is also misleading. Regulation (EU) 2024/900 is not about Facebook and YouTube. It applies to any political advertising message disseminated through any medium in the European Union, from a banner
TTPA Explained for Candidates and Campaign Staff: EU Political Advertising Requirements Read More »
The question almost always comes up at the same moment. A client opens Auction Insights, sees a competitor appearing on their branded queries, and asks whether they should report them. Or the opposite: they want to do it themselves and ask whether they are taking a risk. The short answer is that it is allowed,
Bidding on a Competitor’s Brand: Is It Legal? Read More »
Anyone who has run an election campaign over the past ten years has an almost automatic reflex: open Business Manager, upload the budget, target by municipality, age range, and interests, and start pushing ads. Today, that reflex runs straight into a wall. Since fall 2025, the way political communication is handled online in Europe has
Online Political Advertising in Italy: What Can a Candidate Actually Do After the TTPA? Read More »
Over the past few months, I’ve built two systems that use Claude for very different jobs: one manages advertising campaigns for multiple clients, while the other searches for and evaluates job listings. You don’t need to know either project in detail to understand the five things I learned building them, because none of them are
Five Things I Learned Building Tools With Claude Read More »
