Giovanni Perilli, Autore presso Giovanni Perilli

Online Doctors: how to build trust through digital content

Leave a Comment / Senza categoria / Giovanni Perilli

In today’s healthcare information landscape, online doctors are becoming increasingly influential. In a world where the first interaction between patient and professional often happens through a smartphone screen, digital communication now represents a strategic lever to build reputation and trust. When people search for a doctor online, in fact, they don’t just check credentials. They […]

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Google Pomelli: how the new AI tool transforms marketing for small businesses

Leave a Comment / Info, Strategy / Giovanni Perilli

Google Pomelli is emerging as one of the most interesting experiments in the evolution of AI-powered marketing. Created by Google Labs with support from DeepMind, its aim is to help small businesses produce consistent and recognisable marketing campaigns without needing design skills or strategic experience. The idea behind Google Pomelli is simple but powerful. Many

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Google Ads landing page: how to increase conversions with effective pages in 2025

Leave a Comment / Ads, Strategy / Giovanni Perilli

The Google Ads landing page is one of the most underrated elements in pay-per-click campaigns, but it’s also one of the most crucial for success. You can work perfectly on keywords, ads, and budget, but if the user lands on a confusing, generic, or distracting page, they click away. An effective landing page is not

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