Ads Archivi

Meta Andromeda Ads Structure: how Facebook and Instagram campaigns are evolving

2 Comments / Ads, Info / Giovanni Perilli

Meta’s Andromeda update represents a true turning point for advertisers on Facebook and Instagram.It’s not just a technical facelift — it’s a deep transformation in how the algorithm understands users, distributes budgets, and manages creatives.In this new ecosystem, the Meta Andromeda Ads Structure becomes the central element: an operational framework designed to maintain order, efficiency, […]

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How Meta Andromeda AI Works: Meta’s New Advertising Engine and What It Means for Media Buyers

Leave a Comment / Ads, Strategy / Giovanni Perilli

How Meta Andromeda AI Works? The arrival of Meta Andromeda AI marks one of the most profound transformations in Meta’s advertising ecosystem.This isn’t just another algorithm update—it’s a true paradigm shift in how Facebook and Instagram select, display, and optimize ads. For those who live and breathe Ads every day—media buyers, digital strategists, performance marketers—understanding

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Google Ads Asset Studio: the new frontier of AI creativity for advertisers and marketing professionals

Leave a Comment / Ads, Info / Giovanni Perilli

Google Ads Asset Studio Beta represents the biggest creative leap ever introduced within Google’s advertising platform.It’s not just another update — it’s a new ecosystem where artificial intelligence becomes an active part of the creative process, from concept to publication. The goal is simple yet ambitious: to let marketers create, edit, and optimize visual assets

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The Hidden Checkbox That Activates Facebook Ads Geographic Expansion (and How to Really Avoid It)

Leave a Comment / Ads / Giovanni Perilli

Anyone managing Meta Ads knows how quickly the platform evolves — and sometimes, these changes arrive without notice.One of the most subtle yet impactful updates involves the way local targeting works. Until recently, advertisers could decide whether to reach only people living in a certain city, those who had recently been there, or those traveling

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How to Bid Campaigns in 2026: Between Meta Andromeda AI and Google Performance Max

Leave a Comment / Ads / Giovanni Perilli

If you’ve been running ads for a while, you’ve probably noticed it: the way we “bid” is changing.The classic idea of choosing a cost, tweaking bids, and manually controlling delivery is fading fast. In 2026, bidding a campaign means something completely different.It’s not about deciding how much to offer — it’s about teaching the algorithm

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Google Ads landing page: how to increase conversions with effective pages in 2025

Leave a Comment / Ads, Strategy / Giovanni Perilli

The Google Ads landing page is one of the most underrated elements in pay-per-click campaigns, but it’s also one of the most crucial for success. You can work perfectly on keywords, ads, and budget, but if the user lands on a confusing, generic, or distracting page, they click away. An effective landing page is not

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