Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli

Andromeda and advertising on Meta: the new AI architecture that decides what you see

Andromeda and advertising on Meta: the new AI architecture that decides what you see

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In recent years, much has been said about algorithms, automation and artificial intelligence applied to advertising.Too often, however, the conversation has remained on the surface, focusing on new settings, new campaign options or new buttons to activate. With Andromeda and advertising on Meta, the discussion moves to a much deeper level. The core issue is […]

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Facebook Formats in 2026: A Strategic Content Guide

Facebook Formats in 2026: A Strategic Content Guide to Visual and High-Performance Content Marketing

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Even in 2026, Facebook continues to be one of the cornerstones of social communication and, as such, requires strong content paired with careful visual planning. Facebook formats now play a central role in content marketing strategies, as they determine not only the aesthetic quality of posts, images, and videos, but also their ability to stand

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The Content Strategist in 2026: Why This Role Is Becoming Central to Digital Marketing

The Content Strategist in 2026: Why This Role Is Becoming Central to Digital Marketing

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If we look at digital marketing through the lens of long-term change rather than short-term trends, one role clearly stands out: The Content Strategist in 2026. This is not a new job title invented to follow hype, but the natural evolution of a system that has become too complex to be managed through execution alone.

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Instagram and Synthetic Content: What Really Changes in the AI Era According to Adam Mosseri

Instagram and Synthetic Content: What Really Changes in the AI Era According to Adam Mosseri

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By the end of 2025, Instagram is facing a transformation that goes far beyond artificial intelligence itself. What is changing is the way we interpret images, videos, and visual information online. Adam Mosseri, head of Instagram, openly addressed what he defined as the new era of infinite synthetic content, outlining a scenario where the boundary

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Marketing and Communication: Where to Start (and How to Make Them Walk Together)

Marketing and Communication: Where to Start (and How to Make Them Walk Together)

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The Internet is no longer just a place where people search for information. It’s where they live their experiences with brands. Over the past decade, the relationship between marketing and communication has changed more than in the previous fifty years combined. Once, a campaign was something you planned. Today, it’s something you perform — live,

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