Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli

Meta Muse Spark and Andromeda What Is Really Changing in Advertising

Meta Muse Spark and Andromeda: What Is Really Changing in Advertising

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Meta is not introducing new tools.It is changing the way advertising works. For years, digital advertising has been built on a relatively clear structure: define the audience, create the content, distribute the budget, optimize performance. A process that, while complex, was still interpretable, controllable, and in many ways predictable. Today, that model is no longer […]

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Event Match Quality: why data quality is the real language of Meta’s AI

Event Match Quality: why data quality is the real language of Meta’s AI

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If Andromeda is the architecture that decides which ads actually enter the competition, data is the language through which the system learns, reasons and improves its decisions over time.And like any language, when it is dirty, incomplete or inconsistent, it generates misunderstandings that directly affect advertising performance. In this context, Event Match Quality becomes a

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Instagram Archives and Stories: The Two New Features Coming

Instagram Archives and Stories: The Two New Features Coming in Spring 2026

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Instagram Archives and Stories: how is changing the way we publish and rediscover content Instagram continues to evolve, and two upcoming features expected in spring 2026 could change the way users manage their content and interact with stories. The platform is experimenting with a calendar-based archive view and a geographic map for stories, two tools

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Beyond the Instagram Feed: Adam Mosseri and the Era of Infinite Synthetic Content

Beyond the Instagram Feed: Adam Mosseri and the Era of Infinite Synthetic Content

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At the end of 2025, Adam Mosseri shared a carousel that went far beyond a simple product update. This wasn’t about a new feature. It was about a cultural shift: the full arrival of the era of infinite synthetic content. Talking about beyond the Instagram feed means accepting that the feed, as we once knew it,

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Seedance 2.0: What It Is, How It Works, and Why ByteDance Is Redefining the Standard of AI Video Generation

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On February 12, Seedance 2.0 was officially released — the new AI video generation model developed by ByteDance, the company behind TikTok and CapCut, which in recent years has proven it knows how to turn creative tools into global content infrastructure. The first demo videos quickly started circulating online, and what caught people’s attention wasn’t

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