Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli

Meta, Manus and the real AI lesson: why buying can be smarter than building

Meta, Manus and the real AI lesson: why buying can be smarter than building

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Over the past few months, Meta’s investments in artificial intelligence have been impossible to ignore. Massive figures, gigantic data centers, top-tier talent, increasingly powerful models. And yet, looking at the market, one detail stands out: despite billions invested, Meta has not managed to create a truly dominant consumer AI product. Then comes the acquisition of […]

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Facebook Audience: how to segment your audience for more effective ad-hoc campaigns

Facebook Audience: how to segment your audience for more effective ad-hoc campaigns

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In digital marketing, Facebook Audience remains one of the key tools for determining how successful a Meta advertising campaign can really be. You can have the most creative ad, the most persuasive copy, and the most competitive offer, but if you don’t show it to the right people, results won’t come. Today, the challenge isn’t

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Instagram Hashtags Reach: What Really Changes After Adam Mosseri’s Words

Instagram Hashtags Reach: What Really Changes After Adam Mosseri’s Words

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Instagram hashtags reach has become one of the most misunderstood topics in recent years, especially after Adam Mosseri’s latest statements. For a long time, hashtags were treated as a growth shortcut, a visibility booster, almost a magic lever to reach more people. Today, Instagram itself is telling us something very different, and ignoring this shift

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What time do I go viral? Why virality has no schedule and shouldn’t be your goal

What time do I go viral? Why virality has no schedule and shouldn’t be your goal

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The idea that virality follows a precise schedule is one of the most persistent and, at the same time, most damaging myths of contemporary digital communication. Many people imagine visibility as a train that passes only once a day, perhaps at 6:30 PM or 9:00 PM, and believe that being there on time, with the

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