February 2026

Social Media Formats in 2026: A Strategic Visual Content Guide for X, Pinterest, Snapchat, Threads, Tumblr, Twitch, and Behance

1 Comment / Info, Strategy / Lorenzo Casella

In 2026, social media presence is no longer limited to major platforms such as Facebook, Instagram, LinkedIn, TikTok, or YouTube. A growing number of so-called secondary platforms, from X (formerly Twitter) to Pinterest, from Snapchat to Behance, have consolidated their roles within specific niches. These platforms reach targeted audiences and contribute meaningfully to the digital […]

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Traffic Campaign on Meta: why you’re not buying visibility, but click probability

Leave a Comment / Info, Strategy / Lorenzo Casella

When it comes to Meta Traffic campaigns, one of the most common mistakes is still treating them as simple visibility campaigns, a sort of upgraded version of “show this to as many people as possible.” In reality, this approach is deeply flawed and almost always leads to distorted readings of results, as well as ineffective

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YouTube Formats in 2026: A Strategic Video Content Guide to Effective and Visually Optimized Video Content

Leave a Comment / Info, Strategy / Lorenzo Casella

Even in 2026, YouTube confirms its position as the largest video content ecosystem globally and as a strategic touchpoint for creators, brands, and professionals aiming to build authority, generate conversions, and maintain consistent audience attention. In a landscape increasingly shaped by mobile consumption and ever more sophisticated algorithms, understanding and navigating YouTube formats goes far

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Andromeda and advertising on Meta: the new AI architecture that decides what you see

Leave a Comment / Ads / Giovanni Perilli

In recent years, much has been said about algorithms, automation and artificial intelligence applied to advertising.Too often, however, the conversation has remained on the surface, focusing on new settings, new campaign options or new buttons to activate. With Andromeda and advertising on Meta, the discussion moves to a much deeper level. The core issue is

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