On February 12, Seedance 2.0 was officially released — the new AI video generation model developed by ByteDance, the company behind TikTok and CapCut, which in recent years has proven it knows how to turn creative tools into global content infrastructure. The first demo videos quickly started circulating online, and what caught people’s attention wasn’t […]
In recent years, creative production in Facebook Ads has accelerated in ways that seemed unthinkable not long ago. Artificial intelligence has reduced costs, time, and technical barriers, making it possible to generate in a few hours what once required days of work and entire dedicated teams. This shift has reignited a recurring question: AI creativity
AI Creativity vs Human Creativity: Who Really Converts in Facebook Ads? Read More »
There is a precise moment when a profession realizes that something is truly changing. It is not when a new platform launches, not when a new tool is released, and not even when an algorithm is updated. The real turning point arrives when technology begins making operational decisions instead of humans, leaving them with a
Future Media Buyer: How AI Is Redefining the Role in 2026 Read More »
One of the most common misconceptions in digital advertising is believing that the idea of a campaign is born inside Ads Manager. It is an understandable assumption, because that is where everything takes operational shape, but it is also the reason why so many campaigns are technically correct and completely ineffective in real performance. The
Where a Facebook Ad Idea Really Comes From (Before You Open Ads Manager) Read More »
The year 2026 does not mark the arrival of a new advertising platform, nor yet another algorithm update to chase. It marks something deeper: the full maturation of AI-driven advertising.Within this landscape, Meta Andromeda AI 2026 represents a true point of no return. Not because it introduces visible features, but because it radically changes how
Demand Gen on Google is probably one of the most misunderstood campaign types of recent years, precisely because it is often forced into categories that no longer fit it. Some see it as a disguised branding campaign, others as an evolved version of display, and others still as a compromise between awareness and performance. In
Demand Gen on Google: why it doesn’t intercept demand, but creates it before it exists Read More »
