When it comes to marketing, the conversation often starts with content. But the real question isn’t what you say. It’s who you’re talking to, when, and how much they trust you at that moment. And to figure that out, you don’t need gut instinct or creative intuition. You need real data. The kind that’s collected […]
The role of the social media manager has never been static—but in recent years, it has radically evolved. Not long ago, in fact, it was enough to schedule posts, reply to comments, and bring a good dose of creativity to the table. But today, what companies are looking for are professionals who can navigate data,
Social Media Manager skills: the new essentials you need to know Read More »
Anyone working in digital marketing knows that you don’t always have a laptop on hand. Travel, events, or simply juggling multiple clients often means working on the go. That’s why managing ads from your smartphone isn’t a bonus skill anymore, but a must-have for every social media manager. After exploring in previous articles which smartphones
Essential Apps for managing Ads from your smartphone Read More »
Data has always been the backbone of digital advertising. But over the past few years, the rules of the game have radically changed — first with the introduction of iOS 14 and its tracking restrictions, then with ongoing updates to EU privacy regulations, and now with Meta’s latest policy changes. For anyone working with Meta
Privacy and data in Meta campaigns: what marketers need to know after the latest changes Read More »
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn more”? It’s not magic, it’s automation. And the tool behind it, also known as Comment Keywords Automation, is ManyChat Keyword Triggers. In this article—based on the tutorial video below—you’ll learn
ManyChat keyword triggers: how to automate Facebook and Instagram comments Read More »
