Tips Archivi

Google Business Profile: why it’s essential for every professional

Leave a Comment / Strategy, Tips / Gianluca Macca

Your Google Business Profile — formerly known as Google My Business — is not just a basic listing. It’s a powerful positioning tool that builds authority, visibility, and trust. Whether you’re a consultant, dentist, lawyer, therapist, or coach, your digital presence often starts right here. When potential clients search for your name or service, they […]

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Remarketing, retargeting, or cold audiences? How to truly structure a sales campaign in 2026

Leave a Comment / Strategy, Tips / Lorenzo Casella

When it comes to selling online, whether services, subscriptions, or products, one question comes up again and again: should you focus on remarketing, retargeting, or cold audiences? The question is understandable, but it is also poorly framed. Because you are not choosing a channel. You are choosing a moment in the decision-making journey. The issue

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Instagram Notifications: How to Manage Them and Why It’s Become Essential

Leave a Comment / Strategy, Tips / Lorenzo Casella

Instagram has made its notification management system increasingly sophisticated, giving users the ability to decide not only which alerts they receive, but also when and how. This is not a secondary feature. It is a tool that directly affects the quality of everyday digital experience. Understanding how to manage Instagram notifications first and foremost means

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SEO for AI: How to Get Cited by LLMs

Leave a Comment / Strategy, Tips / Lorenzo Casella

For years, we talked about SEO as if it were an exclusive dialogue with Google. Keywords, rankings, CTR, snippets. All correct. All useful.Today, however, the landscape has changed in a profound way. Ignoring this shift means continuing to optimize for a world that no longer exists on its own. More and more people are no

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Smartphone photography for social media managers and content creators: best settings for iPhone, Android, and Huawei

Leave a Comment / Strategy, Tips / Gianluca Macca

Nowadays a smartphone, besides being a phone, functions as our daily primary. For anyone working in digital, it’s often the only tool able to create both quick and high-quality content. You don’t need a full studio setup to produce engaging visuals. What you actually need is to know how to photograph with your smartphone and

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How to respond to negative customer reviews without losing authority

Leave a Comment / Strategy, Tips / Gianluca Macca

Receiving negative reviews from customers is not a failure. It’s a milestone. One of many, especially if you work in services, consulting, or any helping profession. There’s no career path where everything always goes as arranged. Moreover, if you’re truly in connection with people, sooner or later you’ll run into unmet expectations, misunderstandings, frustrations. That’s completely

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