Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Strategy

Answer Engine Optimization

Answer Engine Optimization (AEO): What It Is and Why It’s Crucial for Your Business

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For years, businesses and marketers have focused on SEO — Search Engine Optimization — as the primary strategy to gain visibility online. Ranking high on Google meant attention, clicks, and opportunities. But the digital landscape has shifted dramatically. Search as we knew it is evolving, and users are no longer satisfied with scrolling through pages […]

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ManyChat keyword triggers: how to automate Facebook and Instagram comments

ManyChat keyword triggers: how to automate Facebook and Instagram comments

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How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn more”? It’s not magic, it’s automation. And the tool behind it, also known as Comment Keywords Automation,  is ManyChat Keyword Triggers.  In this article—based on the tutorial video below—you’ll learn

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AI Chat on Instagram: The New Feature That Automates Creator Responses

AI Chat on Instagram: The New Feature That Automates Creator’s Responses

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Instagram has announced the introduction of the Chat AI feature, a virtual assistant designed to help creators manage conversations with followers. This is not just a new tech gimmick, but an evolution that directly impacts the relationship between brands and their audience. In a context where instant communication has become essential, this innovation redefines the

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Google Ads Landing Page

Google Ads landing page: how to increase conversions with effective pages in 2025

Leave a Comment / Ads, Strategy /

The Google Ads landing page is one of the most underrated elements in pay-per-click campaigns, but it’s also one of the most crucial for success. You can work perfectly on keywords, ads, and budget, but if the user lands on a confusing, generic, or distracting page, they click away. An effective landing page is not

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Google AI Max

Google AI Max: The New Frontier of Keyword-Free Campaigns

2 Comments / Ads, Strategy /

Google AI Max… is this the real revolution?Not long ago, running a search campaign meant one thing: finding the right keywords. Marketers spent hours analyzing match types, search volumes, and long-tail queries while building intricate structures to cover every possible variation of user demand. However, online behavior has shifted dramatically.Today, searches are more complex, often

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