Gianluca Macca, Autore presso Giovanni Perilli

TikTok 2026: algorithms, SEO and advertising between AI and EU regulations

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The horizon of TikTok 2026 marks a turning point in the world of social media and digital communication. In this article, we won’t just explore the platform’s evolution, but we’ll also examine a shift that combines advanced algorithms, increasingly sophisticated visibility strategies and a more stringent regulatory framework, especially in Europe. For professionals and companies, […]

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Google AI Max: how digital advertising will change in 2026 — what professionals must know

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In 2026, Google AI Max, besides being a relevant upgrade, marks a strategic shift that redefines how digital advertising is planned, executed and measured. For marketers and businesses, understanding this evolution is no longer optional, but a necessity. With Google AI Max at the center, advertising becomes a more complex yet more powerful ecosystem. From

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Meta Ads 2026: new rules, opportunities, and risks for professionals and businesses

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The year 2026 marks a real turning point in the world of digital advertising, particularly within Meta’s advertising ecosystem. Talking about Meta Ads 2026 today means shedding light on a new landscape defined by regulatory updates, technological evolution, and changing dynamics between brands and platforms. Advertising on Facebook, Instagram, and Messenger will no longer revolve

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How the TikTok algorithm works and what It really rewards

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Understanding the TikTok algorithm in 2025 is essential for anyone who wants to use the platform with real goals – whether it’s building visibility, earning trust, or attracting clients. The days of just “uploading a video and hoping it goes viral” are over. Actually today TikTok no longer runs solely on entertainment. It runs on

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Instagram Reels for restaurateurs: how to use them to fill tables

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Today, the experience matters just as much as the product. In the world of hospitality, this means a well-told story can sometimes be more powerful than a perfect dish. Instagram Reels for restaurateurs are becoming the ideal bridge between what happens in the kitchen and what the audience dreams of experiencing. In recent years, static

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TikTok vs YouTube Shorts: which works better for small businesses and professionals?

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In today’s digital landscape governed by short-form content, the TikTok vs YouTube Shorts challenge comes down to one core question: which platform is more effective at reaching, engaging, and converting your audience? For small businesses and independent professionals, choosing the right channel isn’t about following trends. It’s a strategic decision that impacts brand positioning, visibility,

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