Gianluca Macca, Autore presso Giovanni Perilli

2026 Digital marketing: the 5 shifts that will redefine online advertising

2 Comments / Senza categoria / Gianluca Macca

Next year we’ll see a true turning point in the world of digital communication. Talking about 2026 digital marketing today means anticipating a wave of transformation that will go far beyond tools – changing the very mindset behind how brands create and deliver their messages. Automation, emerging platforms, authenticity, and regulatory awareness are actually poised […]

2026 Digital marketing: the 5 shifts that will redefine online advertising Read More »

Smartphone photography for social media managers and content creators: best settings for iPhone, Android, and Huawei

Leave a Comment / Strategy, Tips / Gianluca Macca

Nowadays a smartphone, besides being a phone, functions as our daily primary. For anyone working in digital, it’s often the only tool able to create both quick and high-quality content. You don’t need a full studio setup to produce engaging visuals. What you actually need is to know how to photograph with your smartphone and

Smartphone photography for social media managers and content creators: best settings for iPhone, Android, and Huawei Read More »

Instagram Formats in 2026: A Strategic Content Guide to High-Performing Visual Profiles

Leave a Comment / Info, Strategy / Gianluca Macca

In 2026, Instagram continues to represent the beating heart of visual communication, positioning itself as a platform where the image does not support the message, it is the message. In a saturated and constantly evolving feed, dominated by vertical content, dynamic Reels, and a new grid layout, mastering Instagram formats has become a strategic skill.

Instagram Formats in 2026: A Strategic Content Guide to High-Performing Visual Profiles Read More »

How to respond to negative customer reviews without losing authority

Leave a Comment / Strategy, Tips / Gianluca Macca

Receiving negative reviews from customers is not a failure. It’s a milestone. One of many, especially if you work in services, consulting, or any helping profession. There’s no career path where everything always goes as arranged. Moreover, if you’re truly in connection with people, sooner or later you’ll run into unmet expectations, misunderstandings, frustrations. That’s completely

How to respond to negative customer reviews without losing authority Read More »

Lawyers and TikTok: the new frontier of legal marketing between visibility and ethical risks

Leave a Comment / Senza categoria / Gianluca Macca

In today’s ever-evolving digital landscape, the connection between lawyers and TikTok is gaining attention across the legal profession. Once considered a playful app for a young audience, TikTok has now become a high-impact media environment, ًwhich allows users to shape opinions, deliver pieces of information, and build their own authority. Yet, the legal sector brings

Lawyers and TikTok: the new frontier of legal marketing between visibility and ethical risks Read More »

EU 2026 Privacy and data rules: what changes for digital marketing

Leave a Comment / Senza categoria / Gianluca Macca

The introduction of the EU 2026 privacy and data rules marks a new era for digital marketing, deeply affecting how companies collect, manage and use user information. The European regulatory framework – now more focused than ever on protecting individuals and ensuring transparency – is actually reshaping the balance between technological innovation and operational responsibility.

EU 2026 Privacy and data rules: what changes for digital marketing Read More »