Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Gianluca Macca

Smartphones & AI: how to choose the best editing tools for content creators

Smartphones & AI: how to choose the best editing tools for content creators

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For content creators nowadays, smartphones are much more than phones — they’re cameras, production studios, and creative workstations all in one. But beyond hardware specs, the real game-changer in the current digital world is AI: intelligent tools that speed up editing, enhance quality, and simplify tasks that once took hours on a desktop. Why AI […]

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Essential Apps for managing Ads from your smartphone

Essential Apps for managing Ads from your smartphone

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Anyone working in digital marketing knows that you don’t always have a laptop on hand. Travel, events, or simply juggling multiple clients often means working on the go. That’s why managing ads from your smartphone isn’t a bonus skill anymore, but a must-have for every social media manager. After exploring in previous articles which smartphones

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Privacy and data in Meta campaigns: what marketers need to know after the latest changes

Privacy and data in Meta campaigns: what marketers need to know after the latest changes

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Data has always been the backbone of digital advertising. But over the past few years, the rules of the game have radically changed — first with the introduction of iOS 14 and its tracking restrictions, then with ongoing updates to EU privacy regulations, and now with Meta’s latest policy changes. For anyone working with Meta

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AI & Copywriting: how the social media manager’s role is evolving

AI & Copywriting: how the social media manager’s role is evolving

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Great copy has always been at the heart of digital marketing — without the right words, even the most creative idea fails to get noticed. But with the rise of AI copywriting tools, the role of the social media manager is going through a major shift. It’s not about replacing human writing, but about using

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ManyChat keyword triggers: how to automate Facebook and Instagram comments

ManyChat keyword triggers: how to automate Facebook and Instagram comments

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How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn more”? It’s not magic, it’s automation. And the tool behind it, also known as Comment Keywords Automation,  is ManyChat Keyword Triggers.  In this article—based on the tutorial video below—you’ll learn

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AI Chat on Instagram: The New Feature That Automates Creator Responses

AI Chat on Instagram: The New Feature That Automates Creator’s Responses

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Instagram has announced the introduction of the Chat AI feature, a virtual assistant designed to help creators manage conversations with followers. This is not just a new tech gimmick, but an evolution that directly impacts the relationship between brands and their audience. In a context where instant communication has become essential, this innovation redefines the

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