Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Gianluca Macca

Key roles in digital marketing agency

Key roles in a digital marketing agency: who does what and why it matters

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In digital marketing, nothing meaningful happens in isolation. Behind a high-performing reel, a consistent content calendar, or a campaign that converts, there’s always a team. Understanding the key roles in a digital marketing agency means knowing how the machine works and, more importantly, how to evaluate the right professionals based on your goals. Social Media […]

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Meta Advantage+ vs Google AI Max: key differences and winning strategies

Meta Advantage+ vs Google AI Max: key differences and winning strategies

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Artificial intelligence is no longer a promise. It’s the engine already powering the world’s biggest advertising platforms. The clash between Meta Advantage+ and Google AI Max marks a pivotal point in digital marketing, giving two powerful ecosystems with two very different philosophies. On one hand, Meta focuses on real-time personalization and relationship-based advertising. On the

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TOFU–MOFU–BOFU funnels that actually work

From tracking to clients: how to read data, segment lists, and build TOFU–MOFU–BOFU funnels that actually work

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When it comes to marketing, the conversation often starts with content. But the real question isn’t what you say. It’s who you’re talking to, when, and how much they trust you at that moment. And to figure that out, you don’t need gut instinct or creative intuition. You need real data. The kind that’s collected

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TikTok SEO: how to get discovered without spending on Ads

TikTok SEO: how to get discovered without spending on Ads

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Until recently, talking about TikTok SEO almost sounded like a contradiction. TikTok was the platform of pure entertainment, driven by a “mysterious” algorithm and unpredictable views. But things have changed. TikTok, in fact, has now become a real search engine, used by millions to look for information, solutions, and professionals. Whether you work in services,

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Social Media Manager skills: the new essentials you need to know

Social Media Manager skills: the new essentials you need to know

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The role of the social media manager has never been static—but in recent years, it has radically evolved. Not long ago, in fact, it was enough to schedule posts, reply to comments, and bring a good dose of creativity to the table. But today, what companies are looking for are professionals who can navigate data,

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Facebook Ads that convert: strategy, creative, and the best practices to follow

Facebook Ads that convert: strategy, creative, and the best practices to follow

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Running Facebook ads that convert isn’t just about “launching a campaign.” It’s about building a consistent strategy – one that turns attention into trust, and trust into actual sales. Despite all the changes over the years, Facebook Ads (now under Meta) remain one of the most powerful tools for acquiring new customers. But they only

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