Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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March 7, 2026

Instagram Archives and Stories: The Two New Features Coming

Instagram Archives and Stories: The Two New Features Coming in Spring 2026

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Instagram Archives and Stories: how is changing the way we publish and rediscover content Instagram continues to evolve, and two upcoming features expected in spring 2026 could change the way users manage their content and interact with stories. The platform is experimenting with a calendar-based archive view and a geographic map for stories, two tools […]

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Difference Between Keywords and Search Terms: The Real Critical Point in Google Ads Campaigns

Difference Between Keywords and Search Terms: The Real Critical Point in Google Ads Campaigns

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Understanding the difference between keywords and search terms is not a minor technical detail reserved for specialists. It is a strategic pivot that directly affects traffic quality, budget efficiency, and campaign stability. Many Google Ads campaigns fail not because of insufficient budget, but because they focus only on the keywords set in the account while

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