Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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New TikTok Profile 2026: What Has Really Changed (and Why It Matters)

New TikTok Profile 2026: What Has Really Changed (and Why It Matters)

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You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already seen elsewhere. You are not imagining things, and you did not accidentally change any settings. It is the new profile layout, which has been rolling out since July 2026. The […]

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Creative advertising

Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us

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A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to arrange them differently, transforming objects designed for the home into the colors and geometric patterns of a national flag. This is precisely the idea behind “Assemble the World,” the campaign

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Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect

Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect

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Among the many recurring dynamics that shape marketing and its underlying logic, there is one that deserves particular attention: an idea works, delivers clear results, and within a short time is adopted by an increasing number of companies, eventually transforming from a distinctive advantage into an industry standard. It follows a kind of downward curve

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If you're managing Meta Ads

If You’re Managing Meta Ads on Instinct, You’re Leaving Money on the Table Every Day

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Many Meta Ads campaigns don’t fail because of the platform. They fail because they are managed impulsively. It happens all the time: ads are turned off too early, budgets are increased without a clear rationale, or underperforming campaigns are left running in the hope that they will recover. This emotional approach almost always leads to

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