Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Digital services tax

Digital Services Tax and Meta Ads: The Numbers Behind Italy’s 3% Advertising Surcharge

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The 3% surcharge that Meta will apply to ads delivered in Italy starting July 1, 2026, is not the result of an isolated business decision. It is the direct consequence of a tax dispute that has been unfolding for years between European governments and major technology platforms, and one that has already produced tangible financial […]

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Comfort Zone and Creativity: Why Steve Jobs, The Beatles and Nike Searched for New Stimuli

Comfort Zone and Creativity: Why Steve Jobs, The Beatles and Nike Searched for New Stimuli

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In the journey toward personal growth, innovation and the development of truly original ideas, one element appears far more often than people realize: changing environments. This is exactly why the relationship between comfort zone and creativity becomes so interesting. It is a theme that connects profoundly different figures through one surprisingly similar dynamic. Before building

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Meta Peak Season Accelerator a Dublino

Meta Peak Season Accelerator in Dublin: The Three Changes Reshaping Meta Ads Campaigns in 2026

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In recent days, Dublin hosted a new edition of the Meta Peak Season Accelerator, the annual event Meta organizes at its EMEA headquarters to prepare agencies and brands for the year’s busiest shopping season. It is not open to the public, no downloadable slides are released, and no official transcripts are published. Yet anyone who

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Meta Ad Creatives: Why They Are Not Meant to Convince but to Generate Signals

Meta Ad Creatives: Why They Are Not Meant to Convince but to Generate Signals

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In today’s world of digital advertising, understanding how Meta Ads signals work means stepping into the core mechanism that governs campaign distribution. Today, it is no longer enough to simply set up the right audience or define technical parameters. It has become necessary to interpret a system that makes decisions based on what people do

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Avatar Marketing: Why Speaking to the Right People Truly Changes Results

Avatar Marketing: Why Speaking to the Right People Truly Changes Results

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In digital marketing, one of the most common mistakes is confusing visibility with effectiveness. Many companies focus most of their energy on increasing reach, convinced that reaching more people automatically leads to better results. In reality, what determines the true impact of a strategy is not how many users are reached, but the ability to

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Meta Ads Signals: How They Really Work and Why They Determine Performance

Meta Ads Signals: How They Really Work and Why They Determine Performance

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In today’s world of digital advertising, understanding how Meta Ads signals work means stepping into the core mechanism that governs campaign distribution. Today, it is no longer enough to simply set up the right audience or define technical parameters. It has become necessary to interpret a system that makes decisions based on what people do

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