Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Instagram Hashtags Reach: What Really Changes After Adam Mosseri’s Words

Instagram Hashtags Reach: What Really Changes After Adam Mosseri’s Words

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Instagram hashtags reach has become one of the most misunderstood topics in recent years, especially after Adam Mosseri’s latest statements. For a long time, hashtags were treated as a growth shortcut, a visibility booster, almost a magic lever to reach more people. Today, Instagram itself is telling us something very different, and ignoring this shift […]

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Meta Ads 2026: how to launch effective campaigns step by step

Meta Ads 2026: how to launch effective campaigns step by step

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Over the last few years, advertising on Facebook and Instagram has changed dramatically.What used to be a simple test — “let’s put some budget in and see what happens” — no longer works.In 2026, Meta Ads has become a sophisticated system where strategy, data, and AI intertwine to determine whether a campaign thrives or fails.

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Google Ads in 2026: it’s not about being there — it’s about thinking like an entrepreneur

Google Ads in 2026: it’s not about being there — it’s about thinking like an entrepreneur

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Ever wondered why some businesses still crush it with Google Ads while others keep saying, “it just doesn’t work anymore”?The truth, in 2026, couldn’t be clearer: Google Ads hasn’t broken — it’s evolved.Those who grow with it thrive. Those who don’t… fade into the background. Today Google Ads isn’t just an ad platform — it’s

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Facebook ad costs 2025: why lead campaigns struggle while traffic ads continue to outperform

Facebook ad costs 2025: why lead campaigns struggle while traffic ads continue to outperform

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The new Facebook ad costs 2025 benchmarks reveal a market that is no longer moving in one direction. Lead generation campaigns face rising costs and lower conversion rates, while traffic campaigns become more efficient and, in some cases, significantly outperform Google Ads. The result is a split scenario where brands must rethink how they allocate

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Meta Ads Updates: What Really Changed in 2025 and How to Prepare for 2026

Meta Ads Updates: What Really Changed in 2025 and How to Prepare for 2026

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If one word could define Meta advertising in 2025, it would be transformation. Not the cosmetic kind, not minor tweaks, but a deep shift that reshaped how advertisers think about creativity, delivery, automation, and even their relationship with the algorithm. The Meta Ads Updates 2025 were not random new features floating in isolation. They formed

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