Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Event Match Quality: why data quality is the real language of Meta’s AI

Event Match Quality: why data quality is the real language of Meta’s AI

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If Andromeda is the architecture that decides which ads actually enter the competition, data is the language through which the system learns, reasons and improves its decisions over time.And like any language, when it is dirty, incomplete or inconsistent, it generates misunderstandings that directly affect advertising performance. In this context, Event Match Quality becomes a […]

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Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026

Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026

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Over the past few months, many advertisers have started noticing changes in the cost of advertising campaigns on Meta platforms. Several ad accounts began showing early signals around mid-February, with a gradual increase in CPM and, in some cases, higher cost per lead. The trend became more noticeable throughout March, when the pattern started appearing

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Meta Andromeda AI 2026: the silent revolution reshaping the future of digital advertising

Meta Andromeda AI 2026: the silent revolution reshaping the future of digital advertising

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The year 2026 does not mark the arrival of a new advertising platform, nor yet another algorithm update to chase. It marks something deeper: the full maturation of AI-driven advertising.Within this landscape, Meta Andromeda AI 2026 represents a true point of no return. Not because it introduces visible features, but because it radically changes how

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Andromeda and advertising on Meta: the new AI architecture that decides what you see

Andromeda and advertising on Meta: the new AI architecture that decides what you see

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In recent years, much has been said about algorithms, automation and artificial intelligence applied to advertising.Too often, however, the conversation has remained on the surface, focusing on new settings, new campaign options or new buttons to activate. With Andromeda and advertising on Meta, the discussion moves to a much deeper level. The core issue is

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Facebook Formats in 2026: A Strategic Content Guide

Facebook Formats in 2026: A Strategic Content Guide to Visual and High-Performance Content Marketing

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Even in 2026, Facebook continues to be one of the cornerstones of social communication and, as such, requires strong content paired with careful visual planning. Facebook formats now play a central role in content marketing strategies, as they determine not only the aesthetic quality of posts, images, and videos, but also their ability to stand

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Marketing and Communication: Where to Start (and How to Make Them Walk Together)

Marketing and Communication: Where to Start (and How to Make Them Walk Together)

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The Internet is no longer just a place where people search for information. It’s where they live their experiences with brands. Over the past decade, the relationship between marketing and communication has changed more than in the previous fifty years combined. Once, a campaign was something you planned. Today, it’s something you perform — live,

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