Lorenzo Casella, Autore presso Giovanni Perilli

YouTube Formats in 2026: A Strategic Video Content Guide to Effective and Visually Optimized Video Content

Leave a Comment / Info, Strategy / Lorenzo Casella

Even in 2026, YouTube confirms its position as the largest video content ecosystem globally and as a strategic touchpoint for creators, brands, and professionals aiming to build authority, generate conversions, and maintain consistent audience attention. In a landscape increasingly shaped by mobile consumption and ever more sophisticated algorithms, understanding and navigating YouTube formats goes far […]

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llm.txt: what it is, what it’s really for, and whether it makes sense to use it today

Leave a Comment / Info, Strategy / Lorenzo Casella

In recent months, a new and somewhat mysterious file has started appearing alongside robots.txt and sitemap.xml. It’s called llm.txt, and as often happens when something new enters the digital landscape, it has already triggered two opposite reactions. On one side, those who present it as the next SEO revolution. On the other, those who dismiss

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Instagram Notifications: How to Manage Them and Why It’s Become Essential

Leave a Comment / Strategy, Tips / Lorenzo Casella

Instagram has made its notification management system increasingly sophisticated, giving users the ability to decide not only which alerts they receive, but also when and how. This is not a secondary feature. It is a tool that directly affects the quality of everyday digital experience. Understanding how to manage Instagram notifications first and foremost means

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TikTok Formats in 2026: A Strategic Content Guide to Engaging, High-Performing Content

Leave a Comment / Info, Strategy / Lorenzo Casella

Today, TikTok holds a central position in digital visibility and engagement dynamics. Thanks to its ability to amplify content extremely quickly and reach diverse audiences, the platform represents a key environment for anyone investing in high-impact visual content. In this context, mastering TikTok formats becomes a decisive factor. It is not only about respecting technical

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TikTok and the US–China agreement: what really happened and why it matters, even outside the United States

Leave a Comment / Info / Lorenzo Casella

After years of political tension, ban threats, and repeated legislative delays, the TikTok case in the United States has finally reached a form of stabilization. The agreement signed in January 2026 between TikTok, US investors, and ByteDance is not merely a technical solution to a political issue. It represents a key turning point in the

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Google Business Profile Formats in 2026: A Strategic Guide to Competitive Local Visual Presence

Leave a Comment / Info, Strategy / Lorenzo Casella

In 2026, Google Business Profile stands out as a primary asset for local online visibility. Positioned between an informational listing and a digital storefront, the platform has become essential for businesses, freelancers, and local activities looking to attract nearby customers and strengthen their search presence. In this context, correct management of Google Business Profile formats

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