Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Lorenzo Casella

AI Creativity vs Human Creativity: Who Really Converts in Facebook Ads?

AI Creativity vs Human Creativity: Who Really Converts in Facebook Ads?

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In recent years, creative production in Facebook Ads has accelerated in ways that seemed unthinkable not long ago. Artificial intelligence has reduced costs, time, and technical barriers, making it possible to generate in a few hours what once required days of work and entire dedicated teams. This shift has reignited a recurring question: AI creativity […]

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Future Media Buyer: How AI Is Redefining the Role in 2026

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There is a precise moment when a profession realizes that something is truly changing. It is not when a new platform launches, not when a new tool is released, and not even when an algorithm is updated. The real turning point arrives when technology begins making operational decisions instead of humans, leaving them with a

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Where a Facebook Ad Idea Really Comes From (Before You Open Ads Manager)

Where a Facebook Ad Idea Really Comes From (Before You Open Ads Manager)

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One of the most common misconceptions in digital advertising is believing that the idea of a campaign is born inside Ads Manager. It is an understandable assumption, because that is where everything takes operational shape, but it is also the reason why so many campaigns are technically correct and completely ineffective in real performance. The

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Demand Gen on Google: why it doesn’t intercept demand, but creates it before it exists

Demand Gen on Google: why it doesn’t intercept demand, but creates it before it exists

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Demand Gen on Google is probably one of the most misunderstood campaign types of recent years, precisely because it is often forced into categories that no longer fit it. Some see it as a disguised branding campaign, others as an evolved version of display, and others still as a compromise between awareness and performance. In

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Social Media Formats in 2026: A Strategic Visual Content Guide for X, Pinterest, Snapchat, Threads, Tumblr, Twitch, and Behance

Social Media Formats in 2026: A Strategic Visual Content Guide for X, Pinterest, Snapchat, Threads, Tumblr, Twitch, and Behance

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In 2026, social media presence is no longer limited to major platforms such as Facebook, Instagram, LinkedIn, TikTok, or YouTube. A growing number of so-called secondary platforms, from X (formerly Twitter) to Pinterest, from Snapchat to Behance, have consolidated their roles within specific niches. These platforms reach targeted audiences and contribute meaningfully to the digital

Social Media Formats in 2026: A Strategic Visual Content Guide for X, Pinterest, Snapchat, Threads, Tumblr, Twitch, and Behance Read More »

Traffic Campaign on Meta: why you’re not buying visibility, but click probability

Traffic Campaign on Meta: why you’re not buying visibility, but click probability

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When it comes to Meta Traffic campaigns, one of the most common mistakes is still treating them as simple visibility campaigns, a sort of upgraded version of “show this to as many people as possible.” In reality, this approach is deeply flawed and almost always leads to distorted readings of results, as well as ineffective

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