Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli

How to Bid Campaigns in 2026: Between Meta Andromeda AI and Google Performance Max

How to Bid Campaigns in 2026: Between Meta Andromeda AI and Google Performance Max

Leave a Comment / Ads /

If you’ve been running ads for a while, you’ve probably noticed it: the way we “bid” is changing.The classic idea of choosing a cost, tweaking bids, and manually controlling delivery is fading fast. In 2026, bidding a campaign means something completely different.It’s not about deciding how much to offer — it’s about teaching the algorithm […]

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Meta AI Conversations ENG

Meta AI conversations: a major shift in digital advertising

2 Comments / Info /

With Meta AI conversations, the company has announced an update that marks an important step for anyone using its artificial intelligence tools. Starting December 16, 2025, conversations with Meta AI will become a new signal for personalizing content and ads across Facebook, Instagram, Threads, and WhatsApp. As always when it comes to Meta, the move

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Answer Engine Optimization

Answer Engine Optimization (AEO): What It Is and Why It’s Crucial for Your Business

Leave a Comment / Info, Strategy /

For years, businesses and marketers have focused on SEO — Search Engine Optimization — as the primary strategy to gain visibility online. Ranking high on Google meant attention, clicks, and opportunities. But the digital landscape has shifted dramatically. Search as we knew it is evolving, and users are no longer satisfied with scrolling through pages

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Meta and Google Gemini

Meta and Google Gemini: What Could Change in Digital Marketing?

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The news broke just a few days ago on Reuters: Meta is reportedly in talks with Google to integrate Gemini, the Mountain View-based AI model, into its advertising ecosystem. If confirmed, such a collaboration would open entirely new scenarios for anyone working with Facebook Ads and, more broadly, in digital marketing. But what would a

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Restricted Words in Facebook Ads (1)

Restricted Words in Facebook Ads: What They Are and How to Use Them the Right Way

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Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just another small feature hidden in Ads Manager, but if you’ve ever worked with Advantage+ or AI-generated ad copy, you already know how valuable this can be. The truth is, AI

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