The 7-11-4 Rule: Real Data or Digital Marketing Myth?
7 hours, 11 touchpoints, 4 platforms. The rule is everywhere, often attributed to Google. But where does it actually come from? More importantly, is it backed by evidence or is it simply a marketing legend that keeps repeating itself? Here’s the honest answer. Is the 7-11-4 Rule Official Google Data? No. And that’s the first […]
The 7-11-4 Rule: Real Data or Digital Marketing Myth? Read More »