YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet

YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet

There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the full power of video, discover creative frameworks that capture attention, and drive real business impact in a multichannel world. Put like that, it sounds like the usual invitation to “make […]

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