Stopping the Scroll in the Age of AI-Driven Social Media

Stopping the Scroll in the Age of AI-Driven Social Media

Stopping the scroll in the age of AI-driven social media is no longer a creative challenge, but a structural one. In the mobile feed, people expose their attention to a piece of content for about 1.7 seconds, a timeframe that does not allow for reading, only recognition and immediate decision-making. In this context, content is […]

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