Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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March 2026

Instagram Story Views Dropping: What’s Really Changing in the Algorithm

Instagram Story Views Dropping: What’s Really Changing in the Algorithm

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In recent months, more and more professionals and creators have noticed a clear drop in Instagram Story views. Numbers that once seemed stable now appear cut in half—sometimes even reduced three- or four-fold. The most immediate explanation is to blame the algorithm, as if an invisible penalty had been applied. The reality is more complex—and […]

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Gen Z Digital Relationships: Why More Conversations Are Starting Outside Social Media

Gen Z Digital Relationships: Why More Conversations Are Starting Outside Social Media

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In recent years, something subtle but significant has been changing in the way Gen Z and Gen Alpha digital relationships develop and evolve online. For a long time, the dynamics of digital social interaction were fairly linear: first people followed each other on Instagram, then they started chatting in direct messages, and only later—if the

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Event Match Quality: why data quality is the real language of Meta’s AI

Event Match Quality: why data quality is the real language of Meta’s AI

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If Andromeda is the architecture that decides which ads actually enter the competition, data is the language through which the system learns, reasons and improves its decisions over time.And like any language, when it is dirty, incomplete or inconsistent, it generates misunderstandings that directly affect advertising performance. In this context, Event Match Quality becomes a

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Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026

Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026

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Over the past few months, many advertisers have started noticing changes in the cost of advertising campaigns on Meta platforms. Several ad accounts began showing early signals around mid-February, with a gradual increase in CPM and, in some cases, higher cost per lead. The trend became more noticeable throughout March, when the pattern started appearing

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Instagram Archives and Stories: The Two New Features Coming

Instagram Archives and Stories: The Two New Features Coming in Spring 2026

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Instagram Archives and Stories: how is changing the way we publish and rediscover content Instagram continues to evolve, and two upcoming features expected in spring 2026 could change the way users manage their content and interact with stories. The platform is experimenting with a calendar-based archive view and a geographic map for stories, two tools

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Difference Between Keywords and Search Terms: The Real Critical Point in Google Ads Campaigns

Difference Between Keywords and Search Terms: The Real Critical Point in Google Ads Campaigns

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Understanding the difference between keywords and search terms is not a minor technical detail reserved for specialists. It is a strategic pivot that directly affects traffic quality, budget efficiency, and campaign stability. Many Google Ads campaigns fail not because of insufficient budget, but because they focus only on the keywords set in the account while

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