Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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March 9, 2026

Event Match Quality: why data quality is the real language of Meta’s AI

Event Match Quality: why data quality is the real language of Meta’s AI

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If Andromeda is the architecture that decides which ads actually enter the competition, data is the language through which the system learns, reasons and improves its decisions over time.And like any language, when it is dirty, incomplete or inconsistent, it generates misunderstandings that directly affect advertising performance. In this context, Event Match Quality becomes a […]

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Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026

Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026

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Over the past few months, many advertisers have started noticing changes in the cost of advertising campaigns on Meta platforms. Several ad accounts began showing early signals around mid-February, with a gradual increase in CPM and, in some cases, higher cost per lead. The trend became more noticeable throughout March, when the pattern started appearing

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