Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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January 2026

The Content Strategist in 2026: Why This Role Is Becoming Central to Digital Marketing

The Content Strategist in 2026: Why This Role Is Becoming Central to Digital Marketing

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If we look at digital marketing through the lens of long-term change rather than short-term trends, one role clearly stands out: The Content Strategist in 2026. This is not a new job title invented to follow hype, but the natural evolution of a system that has become too complex to be managed through execution alone. […]

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Instagram and Synthetic Content: What Really Changes in the AI Era According to Adam Mosseri

Instagram and Synthetic Content: What Really Changes in the AI Era According to Adam Mosseri

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By the end of 2025, Instagram is facing a transformation that goes far beyond artificial intelligence itself. What is changing is the way we interpret images, videos, and visual information online. Adam Mosseri, head of Instagram, openly addressed what he defined as the new era of infinite synthetic content, outlining a scenario where the boundary

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Marketing and Communication: Where to Start (and How to Make Them Walk Together)

Marketing and Communication: Where to Start (and How to Make Them Walk Together)

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The Internet is no longer just a place where people search for information. It’s where they live their experiences with brands. Over the past decade, the relationship between marketing and communication has changed more than in the previous fifty years combined. Once, a campaign was something you planned. Today, it’s something you perform — live,

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How to respond to negative customer reviews without losing authority

How to respond to negative customer reviews without losing authority

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Receiving negative reviews from customers is not a failure. It’s a milestone. One of many, especially if you work in services, consulting, or any helping profession. There’s no career path where everything always goes as arranged. Moreover, if you’re truly in connection with people, sooner or later you’ll run into unmet expectations, misunderstandings, frustrations. That’s completely

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Lawyers and TikTok: the new frontier of legal marketing between visibility and ethical risks

Lawyers and TikTok: the new frontier of legal marketing between visibility and ethical risks

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In today’s ever-evolving digital landscape, the connection between lawyers and TikTok is gaining attention across the legal profession. Once considered a playful app for a young audience, TikTok has now become a high-impact media environment, ًwhich allows users to shape opinions, deliver pieces of  information, and build their own authority. Yet, the legal sector brings

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