December 2025

Facebook and Instagram for Professionals: the new era of authentic presence

Leave a Comment / Info / Giovanni Perilli

Let’s be honest: Facebook and Instagram aren’t dead. They’ve simply evolved. And with them, the way professionals communicate, build relationships, and stand out has evolved too. The era of organic posts reaching everyone, of effortless likes, of pages inflated with meaningless engagement — that’s long gone, and that’s a good thing. Because today, people don’t […]

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Instagram Hashtags Reach: What Really Changes After Adam Mosseri’s Words

Leave a Comment / Ads / Giovanni Perilli

Instagram hashtags reach has become one of the most misunderstood topics in recent years, especially after Adam Mosseri’s latest statements. For a long time, hashtags were treated as a growth shortcut, a visibility booster, almost a magic lever to reach more people. Today, Instagram itself is telling us something very different, and ignoring this shift

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Facebook Ads 2026: why it isn’t dead — it just stopped forgiving amateurs

Leave a Comment / Ads, Info / Giovanni Perilli

Every now and then, that familiar sentence comes back: “Facebook doesn’t work anymore.”And every time, before agreeing or rolling your eyes, it’s worth pausing for a second and asking: “Doesn’t work for who? Doesn’t work how?” The truth is, Facebook Ads in 2026 hasn’t lost its potential — it has simply stopped rewarding those who

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What time do I go viral? Why virality has no schedule and shouldn’t be your goal

Leave a Comment / Info / Giovanni Perilli

The idea that virality follows a precise schedule is one of the most persistent and, at the same time, most damaging myths of contemporary digital communication. Many people imagine visibility as a train that passes only once a day, perhaps at 6:30 PM or 9:00 PM, and believe that being there on time, with the

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Meta Ads 2026: how to launch effective campaigns step by step

2 Comments / Ads / Giovanni Perilli

Over the last few years, advertising on Facebook and Instagram has changed dramatically.What used to be a simple test — “let’s put some budget in and see what happens” — no longer works.In 2026, Meta Ads has become a sophisticated system where strategy, data, and AI intertwine to determine whether a campaign thrives or fails.

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Google Ads in 2026: it’s not about being there — it’s about thinking like an entrepreneur

Leave a Comment / Ads / Giovanni Perilli

Ever wondered why some businesses still crush it with Google Ads while others keep saying, “it just doesn’t work anymore”?The truth, in 2026, couldn’t be clearer: Google Ads hasn’t broken — it’s evolved.Those who grow with it thrive. Those who don’t… fade into the background. Today Google Ads isn’t just an ad platform — it’s

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