Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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October 2, 2025

Answer Engine Optimization

Answer Engine Optimization (AEO): What It Is and Why It’s Crucial for Your Business

Leave a Comment / Info, Strategy /

For years, businesses and marketers have focused on SEO — Search Engine Optimization — as the primary strategy to gain visibility online. Ranking high on Google meant attention, clicks, and opportunities. But the digital landscape has shifted dramatically. Search as we knew it is evolving, and users are no longer satisfied with scrolling through pages […]

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Meta and Google Gemini

Meta and Google Gemini: What Could Change in Digital Marketing?

1 Comment / Info /

The news broke just a few days ago on Reuters: Meta is reportedly in talks with Google to integrate Gemini, the Mountain View-based AI model, into its advertising ecosystem. If confirmed, such a collaboration would open entirely new scenarios for anyone working with Facebook Ads and, more broadly, in digital marketing. But what would a

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