Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Video Formats: 10 Proven Models That Actually Work on Social Media

Video Formats: 10 Proven Models That Actually Work on Social Media

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In digital content creation, one of the most common mistakes is focusing exclusively on ideas while overlooking the structure used to communicate them. Many creators, professionals, and businesses spend considerable time deciding what topics to discuss, yet struggle to maintain consistency because they lack a repeatable framework to follow. This is where video formats become […]

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Google Ads Target CPA and Target ROAS: What Changes on August 17, 2026

Google Ads Target CPA and Target ROAS: What Changes on August 17, 2026

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For years, budget-limited campaigns have quietly given advertisers an unexpected advantage. You could set a Target CPA of €20 and the campaign would generate conversions at €11. You could set a Target ROAS of 3x and the account would deliver 5.8x. Nobody complained. The number entered in the “target” field remained there, untouched, for months.

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Rice, Chicken, and Modern Marketing

Rice, Chicken, and Modern Marketing

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In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately, and understand what truly impacts physical growth. In modern digital marketing, however, this same mindset often creates the opposite effect. Continuously running the same content, the same messaging, and the

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Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing

Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing

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For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a list of results, and decided which website to visit. An entire industry was built around that process, including SEO, advertising, content marketing, and conversion optimization. Today, however, something is changing.

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