Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Contact
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Contatti

Lorenzo Casella

Instagram Story Views Dropping: What’s Really Changing in the Algorithm

Instagram Story Views Dropping: What’s Really Changing in the Algorithm

Leave a Comment / Info, Strategy /

In recent months, more and more professionals and creators have noticed a clear drop in Instagram Story views. Numbers that once seemed stable now appear cut in half—sometimes even reduced three- or four-fold. The most immediate explanation is to blame the algorithm, as if an invisible penalty had been applied. The reality is more complex—and […]

Instagram Story Views Dropping: What’s Really Changing in the Algorithm Read More »

Gen Z Digital Relationships: Why More Conversations Are Starting Outside Social Media

Gen Z Digital Relationships: Why More Conversations Are Starting Outside Social Media

Leave a Comment / Info, Strategy /

In recent years, something subtle but significant has been changing in the way Gen Z and Gen Alpha digital relationships develop and evolve online. For a long time, the dynamics of digital social interaction were fairly linear: first people followed each other on Instagram, then they started chatting in direct messages, and only later—if the

Gen Z Digital Relationships: Why More Conversations Are Starting Outside Social Media Read More »

Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026

Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026

Leave a Comment / Ads /

Over the past few months, many advertisers have started noticing changes in the cost of advertising campaigns on Meta platforms. Several ad accounts began showing early signals around mid-February, with a gradual increase in CPM and, in some cases, higher cost per lead. The trend became more noticeable throughout March, when the pattern started appearing

Meta Ads Costs and Digital Tax: Why Advertising Is Really Getting More Expensive in 2026 Read More »

Difference Between Keywords and Search Terms: The Real Critical Point in Google Ads Campaigns

Difference Between Keywords and Search Terms: The Real Critical Point in Google Ads Campaigns

5 Comments / Info, Strategy /

Understanding the difference between keywords and search terms is not a minor technical detail reserved for specialists. It is a strategic pivot that directly affects traffic quality, budget efficiency, and campaign stability. Many Google Ads campaigns fail not because of insufficient budget, but because they focus only on the keywords set in the account while

Difference Between Keywords and Search Terms: The Real Critical Point in Google Ads Campaigns Read More »

AI Marketing Tools 2026: Which Tools a Digital Marketer Really Needs

AI Marketing Tools 2026: Which Tools a Digital Marketer Really Needs

Leave a Comment / Info, Strategy /

In recent months, more and more content has been circulating online promising a radical transformation in digital marketing work. The message is simple and very appealing: with just a few artificial intelligence tools, you can work less, produce more, and increase results. In many cases, these claims appear in the form of simplified lists: ten

AI Marketing Tools 2026: Which Tools a Digital Marketer Really Needs Read More »

Meta Advertising Costs 2020–2026: The Real Shift Behind Rising CPMs

Meta Advertising Costs 2020–2026: The Real Shift Behind Rising CPMs

Leave a Comment / Info, Strategy /

Talking about Meta advertising costs today means talking about market maturity, not just algorithms. Since 2020, we have witnessed a transformation that has not been linear, but layered. Costs have not simply “gone up.” Their meaning has changed. Those who have been in the industry for several years remember 2020 well. It was a unique

Meta Advertising Costs 2020–2026: The Real Shift Behind Rising CPMs Read More »