Giovanni Perilli

Creative Strategist

Creative Strategist: Who They Are, What They Do, and Why They’re the Key Role in Modern Marketing

In the world of marketing, one title has been getting more and more attention lately: creative strategist.It sounds intriguing, doesn’t it? It blends two areas that often live in tension — creativity and strategy.A creative strategist isn’t quite an art director, nor a traditional marketer. They sit somewhere in between — the bridge that connects […]

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Meta Andromeda AI: the truth about the update that (didn’t) change media buying

Meta Andromeda AI: the truth about the update that (didn’t) change media buying

Over the last few months, Meta Andromeda AI has become the hot topic in digital advertising.Everyone’s talking about it — on LinkedIn, in ad buyer chats, on podcasts. But here’s the thing: half of what’s being said is flat-out wrong.People are acting like Andromeda just dropped out of nowhere, as if Meta launched it last

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Meta Andromeda Ads Structure: how Facebook and Instagram campaigns are evolving

Meta Andromeda Ads Structure: how Facebook and Instagram campaigns are evolving

Meta’s Andromeda update represents a true turning point for advertisers on Facebook and Instagram.It’s not just a technical facelift — it’s a deep transformation in how the algorithm understands users, distributes budgets, and manages creatives.In this new ecosystem, the Meta Andromeda Ads Structure becomes the central element: an operational framework designed to maintain order, efficiency,

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How Meta Andromeda AI Works: Meta’s New Advertising Engine and What It Means for Media Buyers

How Meta Andromeda AI Works: Meta’s New Advertising Engine and What It Means for Media Buyers

How Meta Andromeda AI Works? The arrival of Meta Andromeda AI marks one of the most profound transformations in Meta’s advertising ecosystem.This isn’t just another algorithm update—it’s a true paradigm shift in how Facebook and Instagram select, display, and optimize ads. For those who live and breathe Ads every day—media buyers, digital strategists, performance marketers—understanding

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How to Build a Sales-Driven Blog with SEO, AEO, and AI

Some blogs tell stories. Others sell.A sales-driven blog isn’t just a space for writing — it’s a living system built to attract, educate, and convert.It’s where SEO, AEO, and AI come together to turn content into measurable results — not through tricks, but through purpose and structure. Writing for the web in 2025 isn’t about

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Meta Andromeda

Meta Andromeda: The Artificial Intelligence Behind the Future of Advertising

In digital marketing, true revolutions are rare, but when they happen, they redefine everything. Meta Andromeda is one of those moments. It’s not a routine update or an algorithmic tweak — it’s the new brain powering the entire Meta advertising ecosystem. From Facebook and Instagram to WhatsApp and Threads, Meta Andromeda marks the beginning of

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