October 22, 2026

Email Tracking Pixels: What the Italian Data Protection Authority’s Guidelines Require and What Changes on October 29, 2026

Email Tracking Pixels: What the Italian Data Protection Authority’s Guidelines Require and What Changes on October 29, 2026

As of October 29, 2026, anyone sending emails containing tracking pixels must comply with the Italian Data Protection Authority’s guidelines on personal data protection. This deadline effectively affects the entire Italian email marketing industry, from large companies to professionals managing small newsletters, public bodies, and bulk email platforms. It should be understood neither as another […]

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Digital Marketing Measurement: Why Platform Data Is No Longer Business Data

Digital Marketing Measurement: Why Platform Data Is No Longer Business Data

There’s a precise moment in monthly meetings when the conversation breaks down. The media buyer opens Ads Manager and shows a return on ad spend of 4.2. The business owner listens, nods, then opens the company’s management system and says that monthly revenue is essentially the same as it was in March, when they were

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