Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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July 2026

Creative advertising

Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us

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A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to arrange them differently, transforming objects designed for the home into the colors and geometric patterns of a national flag. This is precisely the idea behind “Assemble the World,” the campaign

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Rice, Chicken, and Modern Marketing

Rice, Chicken, and Modern Marketing

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In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately, and understand what truly impacts physical growth. In modern digital marketing, however, this same mindset often creates the opposite effect. Continuously running the same content, the same messaging, and the

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Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing

Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing

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For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a list of results, and decided which website to visit. An entire industry was built around that process, including SEO, advertising, content marketing, and conversion optimization. Today, however, something is changing.

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