Google Ads Target CPA and Target ROAS: What Changes on August 17, 2026
For years, budget-limited campaigns have quietly given advertisers an unexpected advantage. You could set a Target CPA of €20 and the campaign would generate conversions at €11. You could set a Target ROAS of 3x and the account would deliver 5.8x. Nobody complained. The number entered in the “target” field remained there, untouched, for months. […]
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